Divorah takes data privacy and security extremely seriously and works to ensure that it is fully compliant with the various regulations dealing with privacy.

Divorah is concerned about the privacy of the data and information of users (including buyers / customers whether registered or non-registered) accessing or purchasing products on Divorah websites or through third party e-commerce vendors.

By providing his / her Information or by making use of the facilities provided by the Website, user hereby consents to the collection, storage, processing and transfer of any or all of his / her Personal Information and Non-Personal Information by Divorah as specified under this Privacy Policy. User further agrees that such collection, usage, storage and transfer of his / her Information shall not cause any loss or wrongful gain to user or any other person.

User acknowledges that he / she is disclosing User Information voluntarily. Prior to the completion of any registration process on Divorah website / mobile application prior to availing of any Services offered on Divorah application if the user wishes not to disclose any User Information, he / she may refrain from doing so; however, if user doesn’t provide information that is requested, it is possible that the registration process would be incomplete and / or user may not be able to avail Divorah Services and purchase online.

This Privacy Policy is a contract between the User and Divorah, whose Website user uses or accesses or otherwise deals with. This Privacy Policy shall be read together with the respective Terms of Use or other terms and conditions of Divorah.

Divorah has provided this Privacy Policy to familiarise user with:

    • The type of data or information that user shares with or provides to Divorah and that Divorah collects from user;
    • The purpose for collection of such data or information from user;
    • Divorah information security practices and policies; and
    • Divorah policy on sharing or transferring user data or information with third parties. This Privacy Policy may be amended / updated from time to time. Upon amending / updating the Privacy Policy, Divorah will accordingly amend the date above. We suggest that user regularly checks this Privacy Policy to apprise him / her of any updates. User’s continued use of Website or provision of data or information thereafter will imply user’s unconditional acceptance of such updates to this Privacy Policy.
    • Information collected and storage of such Information:

The “Information” (which shall also include data) provided by user to Divorah or collected from user by Divorah may consist of “Personal Information” and “Non-Personal Information”.

    • Personal Information:

Personal Information is Information collected that can be used to uniquely identify or contact user. Personal Information for the purposes of this Privacy Policy shall include, but not be limited to:

    • User’s Log-in name (or Username) along with Password,
    • User’s name,
    • User’s address,
    • User’s telephone number,
    • User’s e-mail address or other contact information,
    • User’s date of birth / Wedding anniversary date,
    • User’s gender,
    • Information regarding user’s transactions on the Website (including sales or purchase history),
    • User’s financial information such as bank account information or credit card or debit card or other payment instrument details including OTP,
    • Internet Protocol address,
    • Any other items of ‘sensitive personal data or information’ as such term is defined under the Information Technology (Reasonable Security Practices And Procedures And Sensitive Personal Data Of Information) Rules, 2011 enacted under the Information Technology Act, 2000;
    • Identification code of user communication device which user uses to access the Website or otherwise deal with any Divorah entity,
    • Any other Information that user provides during user’s registration process, if any, on the Website. Such Personal Information may be collected in various ways including during the course of User:
    • Registering as a user on the Website,
    • Availing certain services offered on the Website. Such instances include but are not limited to online purchase, participating in any online survey or contest, communicating with Divorah customer service by phone, email or
    • Otherwise dealing with any Divorah entity. Divorah may receive Personal information about user from third parties, such as social media services, commercially available sources and business partners. If user accesses Website through a social media service or connect a service on Website to a social media service, the information Divorah collects may include User’s user name associated with that social media service, any information or content the social media service has the right to share with Divorah, such as user’s profile picture, email address or friends list, and any information user has made public in connection with that social media service. When user accesses the Website or otherwise deals with any Divorah entity through social media services or when user connects any Website to social media services, user is authorizing Divorah to collect, store, and use and retain such information and content in accordance with this Privacy Policy.
    • Non-Personal Information:

Divorah may also collect information other than Personal Information from user through the Website when user visits and / or uses the Website. Such information may be stored in server logs. This Non-Personal Information would not assist Divorah to identify user personally. This Non-Personal Information may include:

  • User’s geographic location,
  • Details of user’s telecom service provider or internet service provider,
  • The type of browser used (Internet Explorer, Firefox, Opera, Google Chrome etc.),
  • The operating system of user’s system / device and the Website user last visited before visiting the Website,
  • The duration of user’s stay on the Website is also stored in the session along with the date and time of user’s access; Non-Personal Information is collected through various means such as through the use of cookies. Divorah may store temporary or permanent ‘cookies’ on user’s computer / any device. User can erase or choose to block these cookies from user’s computer / device. User can configure user’s computer’s browser to alert him / her when Divorah attempts to send user a cookie with an option to accept or refuse the cookie. If user has turned cookies off, he / she may be prevented from using certain features of the Website.
  • Ads: Divorah may use third-party service providers for advertisement and promotion across the internet and sometimes on the Website. Divorah may collect Non-Personal Information about user’s visits to the Website, and user’s interaction with Divorah products on the Website. Divorah requests the users to note that Personal Information and Non Personal Information may be treated differently as per this Privacy Policy

Divorah has provided this Privacy Policy to familiarise user with:

  • The Information users provide to Divorah from time to time is and shall be authentic, correct, current and updated and user has all the rights to provide such Information to Divorah.
  • User providing the Information to Divorah and Divorah consequent storage, collection, usage, transfer, access or processing of the same, shall not be in violation of any third party agreement, laws, charter documents, judgments, orders and decrees.
  • Divorah and each of Divorah entities’ officers, directors, contractors or agents shall not be responsible for the authenticity of the Information that user or anyone else provides to Divorah. User shall indemnify and hold harmless Divorah and each of Divorah entities’ officers, directors, contracts or agents and any third party relying on the Information provided by user in the event he / she is in breach of this Privacy Policy including this provision and the immediately preceding provision above.
  • User’s Information will primarily be stored in electronic form. However, certain data could also be stored in physical form. Divorah may store, collect, process and use this data in countries other than Republic of India, but under compliance with applicable laws. Divorah may enter into agreements with third parties (in or outside of India) to store or process user’s information or data. These third parties may have their own security standards to safeguard user information or data and Divorah will on commercial reasonable basis require from such third parties to adopt reasonable security standards to safeguard user’s information / data.
  • User’s Information Divorah collects, stores, uses and processes for any purpose as may be permissible under applicable laws (including where the applicable law provides for such collection, usage, storage or processes in accordance with the consent of the user) connected with a function or activity of each of Divorah entities and shall include the following:
  • To facilitate user’s use of the Website or other services of Divorah entities;
  • to respond to user inquiries or fulfil user requests for information about the products and services offered on the Website;
  • To provide user with information about products available on the Website and to send information, materials, and offers from Divorah;
  • To send user important information regarding the Website, changes in terms and conditions, user agreements, and policies and/or other administrative information;
  • To send surveys and marketing communications that Divorah believes may be of interest to the user;
  • To personalize user experience on the Website by presenting advertisements, products and offers tailored to user’s preferences;
  • To help user address his / her problems encountered on the Website including addressing any technical problems;
  • If user purchases any product from the Website, to complete and fulfil his / her purchase, for example, to have user’s payments processed, communicate with user regarding his / her purchase and provide user with related customer service;
  • For proper administering of the Website;
  • To conduct internal reviews and data analysis for the Website (e.g., to determine the number of visitors to specific pages within the Website);
  • To improve the services, content and advertising on the Website;
  • To provide value added services such as Single Sign On. Single Sign On shall mean a session/user authentication process that permits a user to enter his/her name or mobile number or e-mail address or any combination thereof and password in order to access multiple websites and applications;
  • To facilitate seamless purchase experience while making a transaction by OTP received through SMS by user
  • To facilitate various programmes and initiatives launched by Divorah or third party service providers and business associates
  • To analyze how Divorah services are used, to measure the effectiveness of advertisements, to facilitate payments
  • To conduct academic research and surveys
  • To protect the integrity of the Website;
  • To respond to legal, judicial, quasi-judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law;
  • To conduct analytical studies on various aspects including user behaviour, user preferences, etc.;
  • To permit third parties who may need to contact users who have bought products from the Website to facilitate installation, service and any other product related support;
  • To implement information security practices;
  • To determine any security breaches, computer contaminant or computer virus;
  • To investigate, prevent, or take action regarding illegal activities and suspected fraud
  • To undertake forensics of the concerned computer resource as a part of investigation or internal audit;
  • To trace computer resources or any person who may have contravened, or is suspected of having or being likely to contravene, any provision of law including the Information Technology Act, 2000 that is likely to have an adverse impact on the services provided on any Website or by Divorah;
  • To enable a potential buyer or investor to evaluate the business of Divorah, user hereby agrees and acknowledges that the Information so collected is for lawful purpose connected with a function or activity of each of the Divorah entities or any person on their respective behalf, and the collection of Information is necessary for the Purposes.

Sharing and disclosure of User’s Information

User hereby unconditionally agrees and permits that Divorah may transfer, share, disclose or part with all or any of user Information, within and outside of the Republic of India to various Divorah entities and to e-commerce partners, third party service providers / partners / banks and financial institutions for one or more of the Purposes or as may be required by applicable law. In such case, Divorah will contractually oblige the receiving parties of the Information to ensure the same level of data protection that is adhered to by Divorah under applicable law.

User acknowledges and agrees that, to the extent permissible under applicable laws, it is adequate that when Divorah transfers user Information to any other entity within or outside country of residence, Divorah will place contractual obligations on the transferee which will oblige the transferee to adhere to the provisions of this Privacy Policy.

User unconditionally agrees and permits Divorah to access and read user’s SMS to auto-fill or prepopulate ‘OTP’ while making a transaction and / or to validate user’s mobile number.

Divorah may share statistical data and other details (other than user’s Personal Information) without user’s express or implied consent to facilitate various programmes or initiatives launched by Divorah, its affiliates, agents, third party service providers, partners or banks and financial institutions from time to time. Divorah may transfer / disclose / share Information (other than User’s Personal Information) to those parties who support Divorah business, such as providing technical infrastructure services, analyzing how Divorah services are used, measuring the effectiveness of advertisements, providing customer / buyer services, facilitating payments, or conducting academic research and surveys. These affiliates and third party service providers shall adhere to confidentiality obligations consistent with this Privacy Policy. Notwithstanding the above, Divorah uses other third parties such as a credit / debit card processing company, payment gateway, pre-paid cards, etc. to enable user to make payments for buying products or availing services of Divorah. When user signs up for these services, Divorah website may have the ability to save user’s card details and / or UPI details for future reference and faster future payments. In such case, Divorah may share user’s relevant Personal Information as necessary for the third parties to provide such services, including user’s name, residence and email address. The processing of payments or authorization is solely in accordance with these third parties policies, terms and conditions and Divorah is not in any manner responsible or liable to user or any third party for any delay or failure at their end in processing the payments.

Divorah may also share Personal Information if it believes that is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of various terms and conditions or Divorah policies.

Divorah reserves the right to disclose user information when required to do so by law or regulation, or under any legal obligation or order under law or in response to a request from a law enforcement or governmental agency or judicial, quasi-judicial or any other statutory or constitutional authority or to establish or exercise Divorah legal rights or defend against legal claims.

User further agrees that such disclosure, sharing and transfer of user’s Personal Information and Non-Personal Information shall not cause any wrongful loss to the user or to any third party, or any wrongful gain to Divorah or to any third party.

Links to third party websites

Links to third party e-commerce web sites, third-party advertisements, third-party websites or any third party electronic communication service may be provided on the Website which are operated by third parties and are not controlled by, or affiliated to, or associated with, Divorah unless expressly specified on the Website.

Divorah is not responsible for any form of transmission, whatsoever, received by user from any third party website. Accordingly, Divorah does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such third party websites, nor does Divorah control or guarantee the accuracy, integrity, or quality of the information, data, text, software, music, sound, photographs, graphics, videos, messages or other materials available on such third party websites. The inclusion or exclusion does not imply any endorsement by Divorah of the third party websites, the website’s provider, or the information on the website. The information provided by user to such third party websites shall be governed in accordance with the privacy policies of such third party websites and it is recommended that user reviews the privacy policy of such third party websites prior to using such websites.

Security and Retention

The security of user’s Personal Information is important to Divorah. Divorah strives to ensure the security of user’s Personal Information and to protect user’s Personal Information against unauthorized access or unauthorized alteration, disclosure or destruction.

For this purpose, Divorah adopts internal reviews of the data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where Divorah stores user’s Personal Information. Each of the Divorah entities shall adopt reasonable security practices and procedures as mandated under applicable laws for the protection of user Information. Provided that user rights to claim damages shall be limited to the right to claim only statutory damages under Information Technology Act, 2000 and user hereby waives and releases all Divorah entities from any claim of damages under contract or under tort.

If user chooses a payment gateway to complete any transaction on Website, then user’s credit / debit card data may be stored in compliance with industry standards / recommended data security standard for security of financial information such as the Payment Card Industry Data Security Standard (PCI-DSS).

Divorah may share user’s Information with third parties under a confidentiality agreement which inter alia provides for that such third parties not disclosing the Information further unless such disclosure is for the Purpose. However, Divorah is not responsible for any breach of security or for any actions of any third parties that receive user’s Personal Information. Divorah is not liable for any loss or injury caused to user as a result of user providing his / her Personal Information to third party (including any third party websites, even if links to such third party websites are provided on the Website).

Notwithstanding anything contained in this Policy or elsewhere, Divorah shall not be held responsible for any loss, damage or misuse of user’s Personal Information, if such loss, damage or misuse is attributable to a Force Majeure Event (as defined below).

A Force Majeure Event shall mean any event that is beyond the reasonable control of Divorah and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, unauthorised access to computer, computer system or computer network,, computer crashes, breach of security and encryption (provided beyond reasonable control of Divorah), power or electricity failure or unavailability of adequate power or electricity.

While Divorah will endeavour to take all reasonable and appropriate steps to keep secure any Personal Information which Divorah holds about user and prevent unauthorized access, user acknowledges that the internet or computer networks are not fully secure and that Divorah cannot provide any absolute assurance regarding the security of user’s Personal Information.

User agrees that all Personal Information shall be retained till such time required for the Purpose or required under applicable law, whichever is later. Non-Personal Information will be retained indefinitely.

User discretion and opt out

User agrees and acknowledges that he / she is providing his / her Information out of their free will. User has an option not to provide or permit Divorah to collect his / her Personal Information or later on withdraw his / her consent with respect to such Personal Information so provided herein by sending an email to the grievance officer or such other electronic address of the respective Divorah entity as may be notified to user. In such case, user should neither visit any Website nor use any services provided by Divorah entities nor shall contact any of Divorah entities. Further, Divorah may not deliver products to user, upon user’s order or Divorah may deny user access from using certain services offered on the Website.

User can add or update his / her Personal Information on regular basis. Kindly note that Divorah would retain user’s previous Personal Information in its records.

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